Last Updated: 14 October, 2024
We at Marina Bay Sands Pte Ltd, MBS Retail Management Company Pte Ltd and MBS Lifestyle Pte. Ltd., including our affiliates and subsidiaries (collectively, the “Company”), respect your concerns about privacy and strive to provide guests, patrons, and visitors (“you”) with exceptional experiences and service. This Privacy Notice describes the types of personal information we obtain, how we may use and retain that personal information, with whom we may share it, and how you may exercise your rights and choices with respect to our processing of that information. This Privacy Notice also describes the measures we take to safeguard the personal information we obtain and how you may contact us if you have questions about our privacy practices.
References in this Privacy Notice to “Company”, “we”, “us”, and “our” refer to the entity responsible for the processing of your personal information, which generally is the entity that collects your personal information (such as the entity responsible for the website through which your personal information is collected).
We provide products and services to guests, patrons and visitors who come from around the world. Our processing of your personal information may be subject to the applicable laws of our jurisdiction (i.e., Singapore) and sometimes also your jurisdiction. We can explain to you the applicability of this Privacy Notice to you in further detail upon request by contacting us as indicated in the How to Contact Us section below.
This Privacy Notice applies to personal information we obtain, including:
Please be aware that parts of our integrated resort eg our casino operates in a communal environment that is accessible by other guests, and as such, we cannot guarantee absolute privacy during your integrated resort experience. If you participate in any of our activities that are in a communal venue, your presence and activities may be observed by others. This includes being witnessed by other patrons, employees, and any individuals who may be present at the resort. Therefore, while we strive to maintain a respectful and secure environment, the publicly accessible nature of our establishment inherently limits our ability to assure complete privacy.
We collect personal information about you in different ways and from various sources. This includes, without limitation, when you visit our websites, enroll in our loyalty program, submit a credit application, submit an employment application, check-in and stay with us, play at our casinos, attend group events or meetings, dine at our property, use the services offered at our property, complete surveys, shop at our retail stores, interact with us through our social media pages, register for Wi-Fi on our property, or contact us by email or phone.
Personal Information You Provide
Depending on the Channels you use and the nature of your interactions with us, you may provide us with certain types of personal information, including:
Personal Information Obtained from Other Sources
In addition to the personal information you provide to us directly, we may obtain from other sources additional personal information about you, including:
How We Use Personal Information
We use the personal information we obtain for various purposes, including:
We may combine data collected from you with other sources to help us improve our products, services, marketing, and communications, as well as to help expand and tailor our interactions with you. This includes combining personal information we obtain through our Online Channel with information we obtain through Offline Channels, as well as other sources for the purposes described above. We may anonymize, de-identify, or aggregate personal information and use it for the purposes described above and for other purposes to the extent permitted by applicable law. We also may use personal information for additional purposes that we specify at the time of collection.
Depending on the purposes for which personal information is used, and the context in which the information is obtained, we rely on one or more of the following legal bases, subject to applicable law:
Cookies and Similar Technologies
We use cookies, web beacons (including pixels and tags), and similar technologies on our Online Channel that collect certain information about you by automated means.
A “cookie” is a small text file that websites send to a visitor’s computer or other Internet-connected device to identify the visitor’s browser or to store information or settings in the browser. A “web beacon”, also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server.
We use these automated technologies to collect information about your devices, browsing actions, and usage patterns. The information we obtain in this manner includes IP address, device ID, and other identifiers associated with your device, device type, device characteristics (such as operating system), the pages you visited on our websites, how you arrived at our websites, browser preferences and characteristics, clickstream data and other information about your online activities. We use on our Online Channel both first-party cookies (served directly by our website domain when you visit our Online Channel) and third-party cookies (served by a third-party website when you visit our Online Channel and certain third-party websites with whom we have partnered). Some of these cookies are session cookies (which are automatically deleted when you close your browser) and others are persistent cookies (which remain on your computer or other Internet-connected device for a period of time after you end your browsing session, unless you delete them).
The cookies we use on our Online Channel include:
With respect to analytics cookies, we use third-party analytics services on our Online Channel, such as those of Google Analytics. To learn more about Google Analytics and how to opt out, visit: https://policies.google.com/technologies/partner-sites.
Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Note, however, that without cookies, you may not be able to use all of the features of our Online Channel. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.
The third-party apps, tools, widgets, and plug-ins on our Online Channel (such as Facebook, Twitter, Instagram, WeChat, Whatsapp, Pinterest, YouTube, and TripAdvisor) also may use automated means to collect information regarding your interactions with these features. This information is collected directly by the providers of the features and is subject to the privacy notices of these providers.
When you use our Online Channel, both we and certain third parties (such as advertising networks, digital advertising partners, and social media platforms) collect information about your online activities, over time and across third-party websites. Such information may be used to provide you with advertising about products and services tailored to your interests. We also may obtain information for this purpose from third-party websites on which our ads are served. You may see certain ads on other websites because we engage third-party ad buying networks. Through such ad buying networks, we can target our messaging to users through demographic, interest-based, and contextual means. The information our ad networks may collect on our behalf includes data about your visits to websites that serve our advertisements, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our websites and on third-party websites that participate in these ad networks. This process helps us track the effectiveness of our marketing efforts. To learn how to opt out of this ad network interest-based advertising, visit Your AdChoices.
For more information, review the Self-Regulatory Principles for Online Behavioral Advertising (“Principles”) of the Digital Advertising Alliance in the U.S., the Digital Advertising Alliance of Canada, and the European Digital Advertising Alliance in the European Union (“EU”). If you live in the U.S., Canada, or the EU, you can visit Ad Choices, Ad Choices Canada, or Your Online Choices for information on how to indicate your preferences, including opting out of interest-based advertising with participating entities. Note that opting out of interest-based advertising does not mean you will no longer see advertisements from us or on the Online Channel because your information may have been collected and shared prior to your opt-out request, the ads may not be customized to your specific interests, or the ads may be served based on your interactions with other companies and their websites. When you opt-out of receiving interest-based advertisements through the links above, cookies and other technologies on the Online Channel may still collect information about your use of the Online Channel, including for analytics, fraud prevention, and any other purpose permitted under the Self-Regulatory Principles.
Certain web browsers allow you to instruct your browser to send Do Not Track (“DNT”) signals to websites you visit, informing those sites that you do not want your online activities to be tracked. Our Online Channel currently is not designed to respond to DNT signals received from web browsers.
How We Share Personal Information
We may share your personal information with certain third parties (“MBS Authorised Parties”), including as indicated below.
We also may disclose personal information about you (1) if we are required or permitted to do so by applicable law, regulation, or legal process (such as a court order or subpoena); (2) to law enforcement authorities and other government officials to comply with a legitimate legal request; (3) when we believe disclosure is necessary to prevent physical harm or financial loss to the Company, our guests, patrons, employees, or the public as required or permitted by law; (4) to establish, exercise, or defend our legal rights; and (5) in connection with an investigation of suspected or actual fraud, illegal activity, security, or technical issues.
In addition, we reserve the right to transfer to relevant third parties the personal information we have about you in the event of a potential or actual sale or transfer of all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution, or liquidation), or other business transaction.
We also may share the information in other ways for which we provide specific notice at the time of collection and obtain your consent to the extent required by applicable law.
Data Transfers
We may transfer the personal information we collect about you to the U.S., Macao, and Singapore, and other countries outside of the country in which the information originally was collected, including the jurisdictions in which our service providers operate. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to other countries, we will implement appropriate safeguards to help ensure that we protect that information as described in this Privacy Notice and in accordance with applicable law.
If you are located in the EU, United Kingdom (“UK”), or Switzerland, we will comply with legal requirements with respect to providing adequate protection for the transfer of personal information to recipients in countries outside of the EU, UK, or Switzerland that have not been recognized as providing an adequate level of data protection, to the extent such legal requirements are applicable to our processing of your personal information. In this event, we will implement appropriate safeguards, including as appropriate, by executing data transfer agreements based on the European Commission’s Standard Contractual Clauses.
How We Protect Your Personal Information
We maintain administrative, technical, and physical safeguards designed to protect the personal information you provide against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use.
Retention of Your Personal Information
To the extent permitted by applicable law, we typically retain personal information we obtain about you for as long as it is needed (1) for the purposes for which we obtained it and in accordance with the terms of this Privacy Notice, which generally means that we will keep your personal information for the duration of our relationship or as long as you are enrolled in our loyalty program; (2) to take into account applicable statute of limitation periods and comply with applicable laws; or (3) for legitimate business purposes to the extent permitted by applicable law. As described in the Your Rights and Choices section of this Privacy Notice, to the extent provided by the law of your jurisdiction, you may request that we delete your personal information or restrict the processing of such information by contacting us as indicated below.
We offer you certain choices in connection with the personal information we obtain about you, such as how we use the information and how we communicate with you.
To update your preferences, limit the communications you receive from us, or submit a request, please visit the Data Protection Office section of our website or contact us as specified in the How to Contact Us section of this Privacy Notice. You can also unsubscribe from our mailing lists by following the “Unsubscribe” link in our emails.
To the extent provided by the law applicable to our processing of your personal information, you may request access to the personal information we maintain about you or request that we correct, update, complete, amend, or delete your information, or that we restrict the processing of such information by visiting the Data Protection Office section on our website or by contacting us as indicated in the How to Contact Us section below. To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to the information. To the extent permitted by applicable law, a charge may apply before we provide you with a copy of any of your personal information that we maintain. Depending on your location, you may have the right to file a complaint with a government regulator if you are not satisfied with our response.
Where provided by law, you may withdraw any consent you previously provided to us or object at any time to the processing of your personal information for direct marketing purposes or on legitimate grounds to any other processing of your personal information, and we will apply your preferences going forward. This will not affect the lawfulness of our use of your information based on your consent before its withdrawal. Subject to applicable law, you may also have the right to receive, in a structured, commonly used, and machine-readable format, the personal information that you provided us with, as well as the right to have this information transmitted to another organization, where it is technically feasible.
For additional information about how to manage cookies and opt out of online interest-based advertising, review the Cookies and Similar Technologies section of our Privacy Notice. Your opt-out will be specific to the web browser or device you use at the time you exercise your opt-out rights; if you use multiple web browsers or devices, you will need to opt-out from each browser and device. Note that opting out of the use of your personal information for interest-based advertising purposes does not mean you will stop seeing ads, including interest-based ads, because (i) your personal information that was collected prior to your opt-out request may be further used for interest-based advertising purposes and (ii) ads may be served to you based on your interactions with other companies and their websites.
Children's Personal Information & Legal Gaming Age
We do not permit gaming at our properties or loitering in casino areas for persons under the age of 21. The Online Channel is designed for a general audience and is not directed to children under the age of 13. We do not knowingly collect or solicit personal information from children under the age of 13 through the Online Channel. If we become aware that we have collected personal information from a child under the age of 13 through the Online Channel, we will promptly delete the information from our records. If you believe that a child under the age of 13 may have provided us with personal information, contact us as specified in the How To Contact Us section of this Privacy Notice.
Links to Other Sites
Our websites may contain links to other sites on the Internet that are owned and operated by third parties. The information practices of those websites linked to our websites are not covered by this Privacy Notice. We are not responsible for the privacy notices of websites to which our website links. If you provide any information to such third parties, different rules regarding the collection and use of your personal information may apply. We strongly suggest you review such third parties' privacy notices before providing any data to them.
Updates to this Privacy Notice
This Privacy Notice may be updated periodically and without prior notice to you to reflect changes in our information practices. We may post a notice on our Online Channel to notify you of significant changes to this Privacy Notice and indicate at the top of the notice when it was most recently updated. We encourage you to periodically review this Privacy Notice for the latest information on our privacy practices.
For questions or comments regarding this Privacy Notice, or to update your preferences, contact us using either of the following options:
Email: DataProtectionOfficer@marinabaysands.com
Mail:
The Data Protection Officer
Marina Bay Sands Pte Ltd
10 Bayfront Avenue
Singapore 018956