Marina Bay Sands dazzles Swifties during Taylor Swift | The Eras Tour in Singapore
20 Mar 2024
The integrated resort celebrated Taylor Swift’s arrival with fans through a two-week extravaganza.
Taylor Swift took centre stage at Marina Bay Sands from 28 February as the integrated resort shimmered with an enchanting array of on-property activations. Kickstarting grand celebrations for her highly anticipated arrival to Singapore, the proud Official Presenting Sponsor of Taylor Swift | The Eras Tour in Singapore curated a delightful ensemble of experiences that transformed the entire property to celebrate all things Taylor Swift. From playing her iconic tracks within The Shoppes to unveiling a captivating light and water show and exclusive retail merchandise pop-up, Marina Bay Sands pulled out all stops for fans from all over the world who flew into Singapore for her only concert stop in South East Asia.
Taylor Swift | The Eras Tour Trail
Featuring seven themed installations across property
Fans were invited to journey through Taylor Swift’s 10 legendary eras by experiencing the magic of seven spellbinding photo-worthy installations located across The Shoppes at Marina Bay Sands and Sands Expo & Convention Centre. These picture-perfect setups served as a tribute to Taylor Swift’s musical evolution over 18 years, offering fans a chance to be a part of her melodious history.
The first stop of the trail was Fearless, which captured the beauty of Taylor Swift’s nostalgic first two albums with a romantic courtyard experience.
Installation 1 ‘Fearless’
Installation 2 ‘Cardigan’
Installation 2 ‘Speak Now’
The trail proceeded with a mesmerising tribute to Cardigan and Speak Now, guiding fans through a forest-themed display reminiscent of the introspective worlds depicted in Taylor Swift's indie-folk albums such as ‘Folklore’.
Fans who walked through Red and Reputation would know all too well about the artist’s evolution over the years which saw her claiming the throne as this generation’s music icon. The trail then transported fans back to the 80s when Taylor was born with a showcase of retro TV sets paying homage to 1989. Ending the trail in style were Lover and Midnights Dreamscape, which beautifully captured the charm of each album and created dreamy moments for fans to capture.
Fans were awed by a breathtaking light & water spectacle
Taylor Swift’s celebrated hits took flight with the exclusive Taylor Swift | The Eras Tour Light & Water Show, which was held for a limited run starting on 28 February. The nightly spectacle attracted thousands of fans to the Event Plaza each evening as it brought their wildest dreams to life and delighted them with a stunning orchestration of dancing fountain jets, dynamic visual projections, lasers and synchronised lava effects, all choreographed to the beats of ‘Cruel Summer’, ‘You Belong With Me (Taylor’s Version)’, ‘Shake It Off (Taylor’s Version)’ and ‘Style (Taylor’s Version)’.
Astounding response from fans at Taylor Swift | The Eras Tour Retail Pop-up
The Taylor Swift | The Eras Tour Retail Pop-up offered fans the chance to purchase official merchandise in air-conditioned comfort as they sang to the tunes of Taylor Swift’s songs played at Sands Expo & Convention Centre. Due to the enthusiastic response from fans, the pre-registration slots were fully subscribed even after more were added to meet the demand.
About Marina Bay Sands Pte Ltd
Marina Bay Sands is Asia’s leading business, leisure and entertainment destination. The integrated resort features Singapore’s largest hotel with approximately 1,850 luxurious rooms and suites, crowned by the spectacular Sands SkyPark and iconic infinity pool. Its stunning architecture and compelling programming, including state-of-the-art convention and exhibition facilities, Asia’s best luxury shopping mall, world-class dining and entertainment, as well as cutting-edge exhibitions at ArtScience Museum, have transformed the country’s skyline and tourism landscape since it opened in 2010.
Marina Bay Sands is dedicated to being a good corporate citizen to serve its people, communities and environment. As one of the largest players in hospitality, it employs more than 11,000 Team Members across the property. It drives social impact through its community engagement programme, Sands Cares, and leads environmental stewardship through its global sustainability programme, Sands ECO360.
For more information, please visit www.marinabaysands.com.
For Media Enquiries
Marina Bay Sands Media Relations mediarelations@marinabaysands.com
For hi-res images, please click here. (Credit images to Marina Bay Sands)
