Marina Bay Sands leads the way for the first Christmas light-up around the Marina Bay precinct

Bay-wide light-up is part of a tripartite partnership between Marina Bay Sands, Singapore Tourism Board and UOB for Masterpieces. Made in Singapore campaign

Bringing the Bay Precinct Strategy to life, Marina Bay Sands spearheaded a first-of-its-kind large-scale festive light-up, together with hotels and attractions around the Marina Bay precinct.

From 8 to 24 November, the Bay-wide Festive Light-up saw the integrated resort team up with landmarks around the Marina Bay area – The Helix Bridge, Singapore Flyer, Esplanade – Theatres on the Bay and National Gallery – to ignite the festive spirit. Hotels such as The Fullerton Hotel, The Ritz-Carlton and Swissotel also joined hands to dazzle the precinct in a warm, champagne gold hue around the 3.6-kilometre perimeter of the Marina Bay waterfront.

This captivating light-up is part of a collaboration between Marina Bay Sands, Singapore Tourism Board and UOB for Masterpieces. Made in Singapore, a marketing campaign enlivening the Marina Bay precinct with awe-inspiring and immersive lifestyle and entertainment programming.

Paul Town, Chief Operating Officer of Marina Bay Sands, said: “Marina Bay Sands’ festive light-up is a cherished tradition for the integrated resort. This year, we’ve extended the property light-up beyond our iconic building, by collaborating with our partners around the Bay to embrace the spirit of the season with a coordinated display of lights. This spirit of amplifying our celebrations is aligned with our newly launched brand vision Above Beyond, in bringing together the community to push boundaries and create incredible experiences for our guests.”

The Shoppes at Marina Bay Sands also welcomed guests to its spectacular Christmas Light-Up featuring CHANEL Winter Tale, in collaboration with iconic luxury house CHANEL, on 8 November. The exclusive light installation, available nightly until 25 December, portrays iconic emblems of the House, such as the signature No5 fragrance bottle, the lion and camellia flower, within a captivating galaxy of comets and snowflakes.

At the Event Plaza at Marina Bay Sands, the luxury house shows how the venue can be transformed into an enchanting winter wonderland, with The Magical House of CHANEL – an innovative pop-up with festive surprises such as a snowy forest with beguiling miniature scenes.