Dreamy Parisian Nights at Sands Expo and Convention Centre
Find out how the prestigious French jewellery house, Van Cleef & Arpels, transformed exhibition halls at Sands Expo and Convention Centre into a one-of-a-kind travelling exhibition, featuring some of the Maison’s rarest heritage pieces.
Van Cleef & Arpels’ nine-day watchmaking exhibition, “A Journey Through The Poetry of Time”, transported its visitors to the romantic city of Paris
Photo Credit: Van Cleef & Arpels
Unparalleled craftsmanship, innovation, poetic creations – these are terms that describe Van Cleef & Arpels’ masterpieces. Earlier in February, Van Cleef and Arpels staged a nine-day watchmaking exhibition, “A Journey Through The Poetry of Time”, at Sands Expo and Convention Centre. This one-of-its-kind immersive travelling exhibition had all its visitors transported to the romantic city of Paris.
Gone were the white lights and rigid four walls framing an expo hall. Here, Van Cleef & Arpels took centerstage, greeting visitors with an ethereal recreation of the city streets and landmarks aglow with enchanting hues of pink and purple, setting the stage for a dreamy night in the city of lights.
Cobblestone streets and lamp posts led visitors into four themed galleries
Photo Credit: Van Cleef & Arpels
Paying homage to the exacting art of watchmaking and the Maison’s timeless pieces, the immersive exhibition came alive with the flexible infrastructure and expertise provided by team at Sands Expo and Convention Centre. The Hall was segmented into four themed galleries – love stories, ballerinas and fairies, poetic astronomy and enchanting nature – each featuring the inspiration behind some of the Maison’s emblematic creations.
A culinary experience reminiscent of Paris
Left: Visitors were served a platter of delicate Parisian entremets
Right: The exhibition included a café set against the iconic Seine River, with a life-sized bridge to boot
True to Paris’ reputation as the city of cafes, the vast Hall also included a café set against the iconic Seine River, with a life-sized bridge to boot. The team from Van Cleef & Arpels recreated an alfresco high tea experience under the starry night sky, invited a guest pastry chef and worked in close collaboration with Marina Bay Sands’ catering team to serve a mini afternoon tea set – a platter of delicate Parisian entremets and the finest selection of coffee and tea. Excellent service and hospitality delivered by Marina Bay Sands’ Team Members completed the enchanting experience.
“A Journey Through The Poetry of Time” was a wonderful reminder of the unlimited potential of well-staged and designed exhibitions, a shining example of how blank canvases at Sands Expo and Convention Centre can be transformed to excite and evoke memories long forgotten through a play of space, lights and the senses.
