Meet the Team: Priscillia Lau, CX Manager, Marina Bay Sands

The 29-year-old is the only Asian and Singaporean to qualify for the prestigious PCMA “20 in their Twenties” programme

“An events manager's role is likened to a master conductor, orchestrating every detail with precision, and on extraordinary days, a magician, transforming visions into unforgettable experiences – which is precisely what makes a career in the events industry so rewarding,” said Priscillia Lau, a Customer Experience (CX) Manager at Marina Bay Sands who landed a spot in the prestigious PCMA “20 in their Twenties” programme this year.

Introduced at the PCMA Convening Leaders event in Houston in January, the class of 2025 is represented by 20 outstanding leaders comprising business event organisers and suppliers from various regions, including APAC, Canada, EMEA and the United States.

Priscillia shares what it’s like to fly the Singapore flag, what she enjoys most about her job, and advice for young women considering a career in this dynamic field.

1. How do you feel being selected for the PCMA “20 in their Twenties” programme?

I feel honoured to receive this esteemed international recognition together with 19 other young leaders from my cohort, who have inspired me greatly in our brief interactions with each other. It was a humbling experience to stand on the global stage at the PCMA Convening Leaders in Houston and be introduced as a next generation leader.

Marina Bay Sands had also signed a landmark memorandum of understanding (MoU) with PCMA this year to support the next three editions of PCMA Asia Pacific The Business of Events from 2025 to 2027. I look forward to contributing to these events and working closely with PCMA APAC and the Singapore Tourism Board to showcase our world-class venue and create awe-inspiring memories for all delegates.

2. What do you like most about your job?

What I love most about my job is the opportunity to bring people together and create event spaces where meaningful connections happen. It’s not just about managing logistics; it’s about being the ‘unseen magician’ who transforms ideas into memorable experiences. Every detail, from curating food and beverage menus, designing AV set-ups with technical specialists, to providing counsel on layouts, contributes to crafting an atmosphere where attendees feel inspired, engaged and valued.

As an event manager, you become the bridge between dreams and reality, ensuring every participant leaves with a sense of purpose and connection. To me, there’s something magical about taking a blank space and turning it into a vibrant hub of energy, where every element from lighting, sound, F&B to décor aligns seamlessly to create impactful moments.

Over time, I learnt that this role embodies a commitment to service and creativity. It’s about recognising that events are not just gatherings, but catalysts for building relationships, exchanging ideas on innovations, and creating lasting impressions. Seeing an event come to life after meticulous planning and dedication is incredibly rewarding, and fuels my passion for the craft. 

3. What is a trend that you’ve observed over the years?

Over the years, a significant trend observed in the event planning industry is the increasing emphasis on engagement and curated experiences. This shift reflects a broader understanding that attendees are no longer satisfied with passive participation; they seek immersive, interactive, and personalised experiences that foster meaningful connections and leave lasting impressions. Event design planning has become more deliberate and strategic. Planners are focusing on curating unique experiences to transform the venue into vibrant hubs for interaction and community building.

4. International Women’s Day took place earlier this month. Could you share a piece of advice for young women looking to explore a career in the MICE industry?

Don’t be afraid of standing out. Women often bring unique perspectives, fostering a culture of collaboration, empathy and inclusivity, which are critical in managing the diverse and dynamic nature of events. No matter what happens, always expect the unexpected. Be flexible. That’s the magic of the meetings and events industry.